Why Good Intentions Produce Zero Results

“Life lived for tomorrow will always be a day away from being realized.” Leo Buscaglia

This past summer I was talking to a friend of mine at our kid’s swim meet. It was late June and he was telling me about the new diet and exercise program he was going to start. He said he needed to get more serious about dropping some weight so he would feel better and have more energy.

I congratulated him and asked when he planned on getting started. He took me a bit off guard when he replied, “Labor Day.” Labor Day was over two months away. Not surprisingly, when I saw him in the fall, nothing had changed. In fact, the only thing he told me was that he was ready to start his diet and exercise program “After the holidays.” Again, another couple of months away.

Well now, it’s after the holidays and although I hope that he does stick with his word from the fall, I am can almost guarantee that nothing will change.

So what does this story have to do with the growth and development of insurance professionals? Actually, quite a bit.

The story I just shared and the story I hear from insurance leaders and producers almost every day has to do with the Law of Diminishing Intent.

The Law of Diminishing Intent says, The longer you want to do something you should do now, the greater the odds you will never actually do it.”

Think about your own experiences for a moment. How many times have you said you wanted or needed to do something to improve your life and/or your business, yet never took action?

I have no doubt that you have many good intentions for growing your business and make positive changes. I’m sure you have heard the famous Proverb, “The road to hell is paved with good intentions.” While that may seem drastic, it’s accurate.

Google the top regrets of those who are dying and you quickly discover, that the most common regrets are not of earlier mistakes made, but of good intentions never fulfilled.

Don’t allow the words should have, could have, and would have dominate your life. If there is something you need to do to improve your life and business, go do it. The longer you wait, the less likely you will ever take action.

There may be actions you need to take that scare you or cause you to feel unprepared.

My mentor says, “The reality is that you will never get much done unless you go ahead and do it before you are ready.” You will never be fully ready to do anything. Take a leap of faith in yourself and the outcome you desire. Take action today.

What action will you take today that you have thought about? Taking the first step is always the most difficult, but unless you take it you will never arrive at the destination you desire.

Now go “Face Your Grizzly.”

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