Why Authenticity Equals Success

Have you ever been around someone who comes across fake?  They say one thing and do another and always seem as if they are trying to impress you.

Not only have I met these types of people, but I have been one.  In the past, there have been situations where I have acted as if I had more money, more clients, and even more knowledge than what was true. Why? Because I thought it was important to demonstrate that I was successful.

The reality is that you can only fool people for a short time and at the end of the day, you are only fooling yourself.  Over the past several years, I have really focused on being more authentic.  When people ask a question, I answer it directly vs. sugercoating it.  Even if it may not be the answer that I think they want or that will impress them.

I am not perfect and never will be. Like everyone on this planet, I have some great strengths, but also many weaknesses.  You know what?  That’s ok.

In sales, being authentic is what helps us relate with our clients.  Our prospects and clients aren’t stupid and by telling them how perfect our products and service is with an arrogant attitude only places a larger barrier between us and them.

Be real, be authentic.  Share your true self with the world.  That’s where real relationships begin.

How authentic are you?  How about the people you know?  I would love to hear your story.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Nice article Brent!
    I can’t stand posers 🙁
    Thanks for sharing :0)

    • Brent Kelly

      Me either:) thanks.