What’s more important?  Being professional or being friendly?

Well, obviously both are important, but it makes zero difference how professional you are if people don’t like you.

You have probably already heard about how important it is to be liked and trusted.

Let me offer you a sales tip.

Think about who you LOVE doing business with personally.  Are they friendly?  I am willing to bet they are.  If not, why are doing business with them?

Salespeople work so hard to be knowledgable about their own product and service that they often forget to work just as hard as being knowledgeable about their prospects and customers.

Get to know them first!

  • Smile
  • Engage
  • Have fun

Be friendly and go make some sales!

Question: Do you think being friendly is more important than being professional? You can leave a comment by clicking here.

Please note: I reserve the right to delete comments that are offensive or off-topic.