The Only Way You Will Reach Your True Potential

Connecting with others will make or break you.

“If I went back to college again, I’d concentrate on two areas: learning to write and to speak before an audience. Nothing in life is more important than the ability to communicate effectively.” Gerald Ford

When I work with insurance agencies and sales producers, everyone wants to learn how to find more prospects, close more sales, and keep more clients.

These agencies and sales professionals are looking for a specific process or system that will cure-all of their sales ills. Having proven sales and marketing systems are certainly important, but even the best system can’t fix what many businesses and sales professionals are missing….. The ability to effectively communicate and connect with their prospects and clients.

My mentor says, “When you connect with others, you position yourself to make the most of your skills and talents. when you don’t connect, you have a lot to overcome just to get to average, a neutral starting position.”

Connectors have better relationships, experience less friction, and are simply more productive. Connecting is a skill that every agency and every insurance producer must improve upon if they seek growth.

Here is the bottom line as stated from John Maxwell in his book, “Everyone Communicates, Few Connect.”

“You will only be able to reach your potential–regardless of your profession or chosen path–when you learn to connect with other people.”

It’s really that simple. No process, system, or sales tactic will make you a better communicator.

There are no shortcuts in great communication. To connect, you have to pour your heart and soul into the other person. It starts with your attitude.

It doesn’t matter if you are communicating in a face-to-face conversation, on a phone call, via email, on a blog post, or a social media update. At the heart of every interaction, the focus must be on the value of the other person.

Every company in the world has the ability to automate and delegate, but rarely do they succeed when they communicate. That’s because the focus ultimately is about factors that help their business, not the person or business they serve.

Connecting is hard work. Just like anything in life, it is was easy, more people would be doing it. Connecting requires that you are proactive with your thoughts, words, and actions.


Remember that connecting increases your influence in every situation.

The ability to communicate and connect effectively, will make or break you.

No marketing or sales system can do it for you. If you want to reach your full God-given potential, invest your time and energy in making powerful connections today.

If you are frustrated by not having positive influence in your agency or frustrated that your experience and knowledge is not transitioning to more closed sales, it’s likely based on your inability to connect.

Question: What actions are you taking to improve your communication and build connections? You can leave a comment by clicking here.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • This is a great post, Brent. I have been hearing and reading a lot about the importance of connecting with others lately. I just listened to Shawn Achor’s “The Happiness Advantage” which has an entire principle based on the topic. There is no question that connecting with others is important on a professional as well as a personal level. And, with the tools we now have, it has never been easier. Thanks again for the post, Brent. It is always good to connect with you. Have a great day.

    • brentmkelly

      Thanks for the kind words Keith. Always great to connect with you as well.