I know there are business owners and insurance professionals who want to start a blog. They know it’s a good idea. They know it will help them build credibility, provide value, and help their business. So why don’t many ever take the blogging plunge?
They don’t know how to start.
I am currently reading Jon Acuff’s book aptly named, “Start” (review coming soon). As Jon states, sometimes we get so hung up on the finish line and want everything to be perfect, that we never start. I know this is what holds many people back when considering starting a blog.
Here’s a little secret. Blogs don’t have to be perfect to be valuable. Especially when you are just getting started.
Another secret. Not many people will read your blog when you start and that’s a good thing.
You need time to learn how to put your thoughts on paper or video. You need time to learn how to find your voice. You need time to learn how to write. Most importantly, you need time to get simply figure out what in the heck this blogging thing is all about.
That’s ok. Blogging is a marathon not a sprint.
I have had this blog for 2 years and I am still feel like an infant to blogging. I have come a long way, but know I still have a long way to go. I am ok with that. The only way to fail is to quit.
Even with some bad posts, grammar errors, and inconsistency I have created amazing relationships with readers, business owners, and other insurance professionals. You can do the same.
So Where Should a New Blogger Even Begin?
I will not pretend to be an expert on setting up a blog, but let me give you some great resources.
- Go to www.michaelhyatt.com. This guy knows how to build a Platform and has tremendous resources for new bloggers. He even has a quick video that helps you set up your first self-hosted WordPress blog in 20 minutes.
- Stanford Smith @ www.pushingsocial.com. This guy knows blogging and is a great resource.
- Want to go a little deeper and learn more? Check out some of my favorite blogs (many are insurance peeps), but they are all great resources. www.ryanhanley.com This guy knows content. www.insurancegoddess.com She will make you think twice if you believe an insurance agent can’t create a brand. www.thesaleslion.com If you think blogging and content marketing are gimmicks, Marcus Sheridan has a slightly different story and he can back it up with facts.
Here is the most important resource I can suggest for you. Fingers and a computer.
Write about anything you feel called to write about, but just write. People get so stuck on the right blogging platform or theme that they often forget the most important thing, which is actual content.
If you are a business professional and you are not sure what to write about let me provide one more tip to get you thinking. List your top ten questions that your customers ask you. We all have customers and they all ask questions. What do they want to know? Answer them in a blog post. You could probably go all the way to 100, but start with ten.
Help them! Provide them value. No more excuses.
Do you have more questions? Shoot me an email at firstname.lastname@example.org or connect with me below on social media so we can discuss further.