In Networking, Focus on One-to-One, Not One-to-Many

Don’t miss your chance to make powerful one-on-one connections.  

I love speaking to large groups. It’s a blast and I am ecstatic when people receive value they can use from my topics. It’s also a great way to be introduced to many new people at one time. The same is true when I conduct online webinars.

However, it can never replace the value of a powerful one-on-one connection with a prospect or client.

Presenting to large groups in person or virtually is effective and efficient, but the most powerful connections are always made one-to-one.

The same is true when networking.

When most people think of networking, they think of large groups of people at a trade show, chamber event, or social service group.

Attending and engaging at large networking groups is a great way to introduce yourself to new people, but they are not a great way to build powerful connections.


Let me explain.

If you attend a networking event with the goal of passing out as many cards as you can and giving other attendees “your pitch,” you are missing the point.

Networking events are not designed for referrals, personal conversations, or in-depth knowledge about your company or product. There are too many distractions and time limitations.

Networking events are designed for basic introductions. You need to prepare a brief 30 second introduction that engages other attendees to see if you may have more to talk about.

If after a quick introduction you feel that you may have more to discuss, then it’s time to set up a coffee or lunch appointment.

That should be your goal of networking events. Not just collecting a bunch of business cards, or talking to a friend for an hour. It needs to be about finding first connections that are relevant for both parties involved and setting up a time to meet again to learn more.

If you could set up 2–3 coffee or lunch appointments per each networking event, you will be well ahead of your competition.  You will meeting with people regularly that you will get to know at greater depth.

Imagine if you could meet with 2 new people for coffee or lunch every day. That’s 10 new deeper connections a week and up to 500/year. That may seem crazy, but it’s possible.

Let’s say you only do half that many. That is still 250 powerful connections. How do you think these relationships could help grow your business? It’s staggering.

Anyone can go to a networking event, walk around and hand out and collect business cards. Smart networkers engage quickly, find a common interest or need, and set up a time to learn more.

Don’t wait to set up a time to meet again if you feel that it is proper. Set a time right there on the spot or send an email right away suggesting a couple of times to meet.

Remember, one to many is efficient. One to one is effective. There is a big difference.

Question: What is your goal at networking events? You can leave a comment by clicking here.

Brent Kelly is the co-founder and CEO of BizzGrizz Marketing.  He helps insurance agents stand up, stand tall, and stand out!  


Please note: I reserve the right to delete comments that are offensive or off-topic.