How Strong is Your Foundation?

I live in a small town….I mean a really small town. It has one four-way stop light and if you go about 10 blocks in any direction, there is a good chance you will be in a cornfield.

A few weeks ago, I was speaking at an event in Chicago. Chicago is only about 100 miles from my small town and I always love to visit. Even though I have spent many days in Chicago, I’m sure I always look like a tourist looking up at the tall skyscrapers when I visit.

It fascinates me on how you could build something so tall and strong. In fact, I read an article recently entitled, “How to Build a 2,073 foot skyscraper.” The article is a few years old, but it describes how they built the Shanghai Tower in China.

The article discussed various building attributes including core structure, design, and fast elevators, but what really caught my attention was how they built the foundation. Shanghai is in an earthquake zone, and the site (which is located on a river delta) has soft, clay-heavy soil. So before lifting a single steel beam, engineers drove 980 foundation piles into the ground as deep as 282 feet. Then they poured 2.15 million cubic feet of reinforced concrete to create an 20-foot-thick foundation mat.

While the finished building is beautiful from above, everything is rooted in the foundation. The foundation is not sexy or even visible from the outside, but the foundation is what gives the entire building strength and integrity.

The exact same is true with insurance leadership. Whether you are leading yourself, your team, or your clients, you must have a deep and strong foundation.

This starts with knowing your purpose.

As author and speaker Simon Sinek says, “Why do you get out of bed everyday and why should anyone else care?”

That is your purpose.

Too often I see insurance professionals only focused on what they do and how they do it, but not really sure of why.

If you are reading this, I have no doubt you want success in your life. Yet, actually defining success and knowing your purpose is much more challenging than simply wanting success.

As my mentor and leadership expert John Maxwell says, “What if you climb the top of ladder of success only to find that it was leaning against the wrong wall?”

Have you ever known someone who chased and chased success only to feel unfulfilled when they “arrived?”

That’s because success is not a destination; Success is worthwhile pursuit.

Success is build upon a firm foundation that can’t be shaken. Success is knowing your purpose and living it out each and every day.

What is your purpose?

This is one of the most challenging and important questions you can answer and I struggle with this myself. Over the past many months, I have worked with a group of other like-minded insurance speakers and trainers and we have created “Agents of Growth.”

When Agents of Growth was being created, we didn’t talk about what we were going to do or even how we were going to do it. We started with why. Why should we get out of bed everyday and why should you care.

While every faculty member of Agents of Growth has a different background, experiences, and skills, we know our purpose. It’s simple, yet describes what we stand for. Our purpose is:

“To provide purposeful and inspiring business growth for insurance professionals”

I invite you to join our next 30-minute free mastermind community call. We host a free call every Wednesday at noon CT. Last week we recorded a discussion on “The Law of Process, ” You can listen here.  Just dial (319) 527–2847 and use access code 578518 to join live every weekWe also invite you to join our LinkedIn community. 

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