Frustrated With Changing Technology? One Reason Why You Must Adapt

Technology is changing at such a rapid pace that none of can imagine what new technologies will be available in the next 20 years.

I found this clip on YouTube recently, and it absolutely blew me away. Not even 20 years ago, some of the “smartest people” on television didn’t know anything about the internet. I am not making fun of them, because in 1994, none of us really did.

In 1994, a new technology was surfacing that most of had no clue about. Today, we use the internet for just about everything and businesses would be crippled without it.

What’s my point?

The point is that new technologies are being developed right now that will completely change that we do business in 20 years. We don’t know exactly what they will be, but I guarantee you the face of business will change again in 20 years.

How do I know? Think about the changes made from 1934 to 1954 to 1974 to 1994. Does the automobile or television come to mind?

With that being said, I am amazed how some businesses and salespeople still will not adapt to changing technologies. I hear comments like, “It’s always been that way”, or “That’s the way we have always done it.”

Those comments say to me that they are either too stubborn or too lazy to change. Don’t get me wrong, there are business principles that should and will never change. Things like integrity, respect, ethics, service, and building relationships. However, the method for implementing these principles will continue to evolve with new technologies.

What do you need to do?

You can’t stop forward progress. Things won’t always be like they have always been. You must accept that.

You don’t have to become a technology nerd or understand the intricacies of every new invention. That would be impossible.

What you do need is an open mind. You need to think about how your customers want to conduct business. What technologies are they implementing? How can you make their experience better?

I see some businesses so focused on their own needs, that they forget who they are really serving.

That is a huge distinction.

If you keep this mindset, adapting to new technology becomes a little easier. Of course there will be challenges and frustrations. There always is with change and progress, but keep in mind why you are making the changes. For you customers.

Question: Are you making changes utilizing new technology? What are they? I would love to hear You can leave a comment by clicking here.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Tom Larsen

    Making my posts and website’s searchable with smart phones. Soon all web searches will be by smart phone.

    • brentmkelly

      Tom, this is so huge and you are right on. It will not be long before more people will be reading content on mobile devices vs. desktops. Thanks for checking in.

      • Tom Larsen

        Brent, what wordpress theme are you using/recommending, that would show up well on a smartphone?

        • brentmkelly

          Tom, I am using a brand new theme called “Get Noticed,” from Michael Hyatt. It’s still in beta and has not been fully released, but it will be soon. So far I love it. Lot’s of options, but it is pricey at $197.

          I also love all the Genesis Studiopress themes. They are mobile optimized and have lots of function.

          You can also use a plugin called WPTouch. That will give you a generic mobile option for your readers.

          Ryan Hanley would probably have some great ideas as well

  • When a client has a question about something I have covered in a blog post, I will send them an explanation or answer to their question along with a link to the post. I have also used posts from our insurance carriers as well as posts by others in the insurance industry as a way to help provide answers.

    • brentmkelly

      Keith, I love that. I think using our own content to answer questions is very powerful. Great job!

  • Paul Dzielinski

    Brent, not everyone resists change because of stubbornness or laziness. I think there are more people who resist change from fear more than those other two causes. Adopting to new systems, new technologies requires trusting an unknown outcome in the future. And that can scare the dickens out of people. But you are right that resisting change when the change dynamic around you is very rapid will make you irrelevant and unable to survive. Economists refer to it as creative destruction because those institutions that do not adapt to change are destroyed and replaced by those who are willing to embrace the new order. That’s not to say that all change is good, but if it becomes the norm and everyone around you has accepted and adopted it, you have to too. Look how the direct writers have changed the public’s attitude about buying auto insurance over the internet. And in another twenty years when we have driverless cars on the road, auto insurance will dramatically change again.

    • brentmkelly

      Paul, that is a great point. I would agree that fear is definitely a huge component so thanks for pointing that out. Some of the “laziness and stubbornness” could be disguised in fear. Change is definitely scary, but change is the the only thing that stays the same. We just have to make sure we are making the “right” changes and there is never a clear-cut answer on that. Driverless cars seems crazy, but I sure it will someday be a reality. Thanks for chiming in. I love other viewpoints!

  • Tom McElligott

    Now is the right time for Independent Insurance Agencies to consider moving their IT fully to the cloud. Learn more about the cloud and how it can support your business at http://www.toss.com. With cloud computing from TOSS, you can eliminate the concerns about serves, software, storage, maintenance and free your time to fully support your clients.

  • Jay

    Many people that are irritated with constantly being challenged with learning new tech are concerned that it will make them look inadequate. You will only get people past that by offering excellent training for every change being made by a company and being absolutely non-judgemental about how long the change takes to learn. There is no comparison between 1955 and 1975 vs 1995 to 2015…sorry. We have been through the ringer learning to put info tech into our lives. Kids played outside in 55 and 75, not so much anymore. Who coached us to be careful that technology could make us fat! Nobody coached us on any of this change. You just got left behind! Yes, I resent it! J

    • brentmkelly

      Jay, you make some valid points. Any change, technology included, must be accompanied by adequate training. Many very skilled and talented agents are struggling because of this. The clients are pushing asking for the changes, but the agents must first accept the change and the management must provide the proper education.