How Long Will You Wait to Move in for the Kiss on Social Media?

Imagine this scene. You are on a first date. You have some dinner and shallow conversation. Things are going ok, but there is no real connection at this point. Even though the timing is not right, you reach over to land a big smooch. Can you say awkward? Of course this seems silly. Yet, I still […]

Stop Marketing With Social Media Like a Child

Imagine you are having an important conversation with someone, when suddenly a small child starts shouting, “Daddy……..Daddy……….Daddy……..Daddy.” If you are a parent, you know exactly what I’m talking about out. If not, take my word for it or go babysit soon. Due to their persistence and volume, eventually you stop your conversation and say, “What?” […]

The Power of Connections in Today’s Business World

Are you making the most of your connections in today’s world? We can connect and engage faster than at any time in history. In minutes, we can find someone we find interesting, read about them, make contact, and engage in dialogue. Let me give you a quick example from this past week. A friend of […]

5 Basic Principles of Business Social Media

In the past several years, I have read, watched, and listened to hundreds of social media tips and strategies.  Some of them were amazing and some not so much. The reality is that almost all business owners realize that they need to have some type of presence on social media. The great news is that […]

Frustrated With Changing Technology? One Reason Why You Must Adapt

Technology is changing at such a rapid pace that none of can imagine what new technologies will be available in the next 20 years. I found this clip on YouTube recently, and it absolutely blew me away. Not even 20 years ago, some of the “smartest people” on television didn’t know anything about the internet. […]

To Tweet or Not to Tweet? Here are 5 Ways to Make Twitter Useful for Your Business

Twitter is an effective tool to communicate, share information, and have fun. Unfortunately, for many business professionals, it can seem overwhelming and impractical. I have been using Twitter for just over 4 years.  Like many people, I was unsure of what to post, who to follow, and most importantly, the purpose for even using it. Twitter […]

What Social Media Is Not

When I discuss social media with other professionals and business owners, we often discuss the question, “What is social media and why should I use it?” That is a great question, but I believe the more important question for those looking to dive deeper into social media for their business is, “What social media isn’t.” […]

3 Great Social Media Tools to Simplify Collecting and Sharing Content

Do you want to collect and share more content? What social media tools are you using to be more productive? Most business professionals are busy, impatient, and goal oriented. Although most of us acknowledge that social media is becoming a must, finding enough time is a legitimate concern. However, there are many great tools that […]

Why Do So Many Sales Professionals Fear Digital Marketing?

Are you a sales or business professional?  Do you FEAR digital marketing? Don’t worry……you are not alone. It seems that digital marketing and sales professionals don’t always mix? Why is it when I speak with other sales and business professionals from industries such as insurance, investing, or any other related professional field that digital marketing […]

5 Ways to Make Twitter More Useful For Your Business

Twitter is an effective tool to communicate, share information, and have fun. Unfortunately, for many business professionals, it can seem overwhelming and impractical. I have been using Twitter for just over 3 years and until about a year ago, I really had no clue what I was doing.  Like many people, I was unsure of […]