Are You Making Deposits or Withdrawals?

In his best-selling book, “The 7 Habits of Highly Effective People,” Steven Covey discusses the importance of an individual’s emotional bank account. It’s a powerful metaphor used when understanding the trust that is either built or lost in any human relationship. The relationships in business with insurance prospects and clients are no different. Every interaction you […]

6 Ways Listening Increases Your Influence

“You can make more friends in two weeks by becoming a good listener than you can in two years trying to get other people interested in you.” Dale Carnegie. You may have heard this quote before and like me, shook your head in agreement. However, there is a huge difference between knowing and doing. For […]

How Do You Define Value? Hint, It’s Not About You

The term value is often thrown around, but is not quantifiable. Why? Value is subjective and based on perception. Here’s the key, value is a feeling and it cannot be defined by you. Value is not dependent on what you think is valuable for your prospects and customers. The ONLY thing that matters in regard […]

4 Ways Insurance Agents Can Help Their Underwriters Write More Business

The relationship between insurance agent and underwriter is critical. Both parties are vital to each other’s success, yet often times, the agent/underwriter relationship is strained. Why? There could be countless reasons, but ultimately many agents feel that their underwriters make their lives more difficult by asking for additional information, not providing a competitive price, or […]

agent underwriter

Don’t Let the Fear of Online Comments Hinder Your Digital Presence

Are the possibility of negative reviews keeping you or your agency offline? One reason some insurance agents and agencies avoid being visible online is to steer clear from “negative reviews.” Do you fear someone saying bad about you online? What about your agency? What if they write a negative comment on your blog or insert […]

How many times have you actually listened to the flight instructions before takeoff from the flight attendant?

Unless you are petrified of flying and feel that these instruction may indeed save your life, the answer is probably close to zero.  Most airline travelers are reading a book, whispering to their neighbor, or staring out the window during the pre-flight instructions.  They are NOT engaged.

Watch this video.  Every passenger is listening and laughing.  How often do you see that on a flight?

Southwest Airlines is one of the few (maybe only) airlines that has recently been profitable.  Southwest Airline customers are loyal.  In fact, I have heard some people tell me that they wouldn’t fly on any other airline unless they had to.   That’s powerful stuff.


Well, there are many reasons, but humor is near the top of the list.

Southwest is actually a fun airline to fly.  Are they perfect?  Of course not, but they empower their employees to interact and engage their customers using their own personalities.  The employees actually have a fun with the customer and make them laugh.  How refreshing is that?

At the end of humor is the height of listening.  the other person always wants to hear what’s next.”  Jeffrey Gitomer.

Use Southwest Airlines as an example in your business.   You don’t have to tell jokes, but you need to make others smile and maybe even have a laugh.   Use the power of humor.

You may not only make a friend, but you may likely make a lifelong loyal customer.

Question: How have you used humor to build loyalty? You can leave a comment by clicking here.

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