Everybody Writes (Wiley, 2014)

If you have a website, you are a publisher.  If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages.  We are all writers.

Isn’t writing that important anymore?  Does it really matter with all the click-bait headlines, short attention spans, and visual imagery?

Writing is now more important than ever.  Great insurance agents can use writing to reinforce to their clients who they are or their prospects what they can expect. 

As the author Ann Handley states, “Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum and discombobulated or flat-out boring.”

In today’s world, the best insurance agents are also the best communicators (offline and online), the best relationship builders, and the best at telling a story that engages their prospects and clients.

If you are looking to create more effective emails, social media updates, proposals, or blog posts, “Everybody Writes” is a book you need consume.

master salesman, empowering sales

How to Sell Your Way Through Life (Wiley, 1939)

When you think of the best personal development books of all time, “Think and Grow Rich” by Napoleon Hill is a common favorite.

Although ‘”Think and Grow Rich” is a classic for many reasons, my favorite Napoleon Hill book is, “How to Sell Your Way Through Life.”master salesman, empowering sales

Written in 1939, this book is as relevant today as ever.

The principles are timeless.  This book is NOT just for salespeople.  It’s a book for anyone looking to become a better dad, mom, friend, employee, manager, boss, or anyone looking to challenge themselves and make improvements.

It’s a book about relationships, communication, understanding, and overcoming fear.

“Fear is man’s worst enemy. Like a demon of hell, it sits upon one’s shoulders and whispers, “You can’t write that. It will hurt your business; it will deprive you of an income. You can’t write this or do that because of public opinion. You must not express new ideas nor advocate new ways of doing business because people will laugh at you.”

They deprive men of their initiative; they stay the hand and the mind of the genius who advance civilization a thousand years in one generation; they dreaded the facility of creative imagination and cause it to atrophy and die because of lack of use and expression.

This is an age when the world needs men of courage who will search for the truth and express it, no matter whom it may effect, for weak or for woe.

Excerpt from “How to Sell Your Way Through Life” by Napoleon Hill (1939)

business social media

Jab, Jab, Jab, Right Hook (2013)

Facebook, Twitter, Instagram, Pinterest, Google+, etc. The list goes on and on.  

The business social media world is noisier and more confusing than ever.

How can your business effectively stand out from this noise and connect with your audience online?

Marketing departments and small business owners know they have to be active in business social media, but have a hard time getting prospects and customers to engage.

If you are a sales professional, entrepreneur, or business owner, you probably have the same feelings.

Why?

Most of your content online doesn’t connect with your desired audience because you are not providing anything that yearns for their connection.

“Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk will help you understand what your prospects and consumers want and how to provide the content that will resonate with them.

Gary Vaynerchuk goes in-depth on how to post on Facebook, Twitter, Instagram, Pinterest, and Tumblr.

He explains every social media platform, their strengths and weaknesses, and what demographic is using them the most.

If you are looking to ramp up your business social media efforts without wasting time and effort, get this book.

There are over 80 specific case studies on the various social media platforms I just mentioned. Gary shows what works, what doesn’t, and why.

Having a strong presence online and in the social media world is no longer an option for your business.

If you haven’t started, you are not too late to join the party. In fact, because so many businesses are making mistakes with social media, you can turn that into your opportunity.

Don’t waste it. Learn from one of the best social media experts on the planet. Gary doesn’t just talk te talk, he certainly walks the walk.

Question: Have you read “Jab, Jab, Jab, Right Hook?” What are your thoughts? You can leave a comment by clicking here.

Life is Tremendous (1981)

“You will be the same person in five years as you are today, except for the books your read and the people you meet.”  Charlie “Tremendous” Jones.

I heard that early in my business career, but it hadn’t fully registered until recently.

Why?  The quote is 100% accurate.  

I was given this book as a gift for becoming a Gitomer Certified Advisor by Jeffrey Gitomer, after attending his workshop in December.

I started reading it on the way home and it is a delightfully powerful and entertaining read.

Charlie was known as being “Tremendous” because of his enthusiasm and attitude.

However, as he describes in the book, he did not always possess these qualities.

Enthusiasm and attitude are a choice.  You make the decision on what you read, who you associate with, and most importantly how you view your situation.

Any salesperson, manager, business owner, or entrepreneur should get their hands on this book right away.  Scratch that, anyone who wants to be a better person, parent, friend, or business associate should read this book.

Charlie "Tremendous" Jones Reading contract

Click on the image to see the full pdf copy

There are ton of nuggets you can learn from right away.  As a parent of four, I must admit that my favorite part of the book was the reading contract with your children (see photo). Personally, I wish I would started reading positive and educational books earlier in life.

One of my greatest aspirations is to raise children who are inspired, engaged, creative, and thinkers.

Charlie describes the effect that reading had with his own son.   That is what I want for my kids and I hope what you want for your children.  It’s never too early or too late to start.

As Charlie states in this book, readers are leaders.

Add this book to your collection.  Refer back to it for inspiration, and share it with others.

Better yet, let me share it with one of you.

Question: Tell me what reading has done for you and I will send a copy of this book to the person with my favorite comment. You can leave a comment by clicking here.

 

Linchpin: Are You Indispensable?

Can you be replaced?  Probably.  Unless you are a linchpin.  

That is the ultimate question, of Seth Godin’s book, Linchpin: Are You Indispensable?

The business landscape is changing quickly.  We have moved from factories and industry to innovation and insight.

Are you a cog in a business or are you an innovator?

Do you simply follow instructions or help create new ideas?

Linchpins are the ones who can’t be replaced.  They are truly indispensable.

Like many of Seth’s books, he won’t give you direct answers.  He doesn’t want to.  Seth wants you to think, create, make art, and find innovative ways to change your industry.

This book will push you out of your comfort zone.  That’s a good thing.

I have read several of Seth Godin’s books.  This one is right at the top.  Get it and read it today.

Question: Have you read “Linchpin?” What did you think? You can leave a comment by clicking here.