Book Review; “It’s Not About You: A Little Story About What Matters Most in Business”

“The things I want to know are in books; my best friend is the man who’ll get me a book I ain’t read.”

Abraham Lincoln

Some books I have read have been so overhyped that even if they are really good you can feel a little underwhelmed. Other times, you read a book with no expectations and are blown away.

That is the way I felt when listening to the audio book of “It’s Not About You” by Bob Burg.Its Not About You

Thanks to my local library and technology, I can now rent books through my Kindle and in audio form. I was browsing through my library’s Overdrive account and came across this book. I had very little expectation, but I love business books that are told in story form so I thought I would give it a shot. Plus, I am cheap so I like free.

I listened to this book on my commute to work over the course of the week. Between audio books and podcasts, my commute has become an hour of enlightenment.

The story is about a young up and coming business man named Ben. He was a sales superstar who became a sales manager, and who was now auditioning for a spot in the mergers & acquisitions department for his company.

Ben was sharp, aggressive, and hard-working. All typically great traits of successful business person. His job was to acquire a struggling furniture manufacturer. To show this manufacturer why they needed Ben and his company to move forward.

The furniture maker was definitely in financial distress and needed help. Ben was prepared to show and tell them why they desperately needed him. However, after spending a week with the management and key players to learn more about the culture and soul of the furniture business, Ben received much more information than he provided.

Along this journey, Ben received many important lessons, but the overlying principle was this.

Place others needs ahead of your own.

This seems like such an obvious principle, but it is so often overlooked.

We must listen, I mean really listen to other people’s needs.

In the story, Ben begins to understand this principle with the help of some wise counsel. As he starts to put these philosophies in actions, challenges emerge, but opportunities follow.

If you are in business or just want to learn how to lead with better influence, “It’s Not About You” is a must read.

This book is well-written and entertaining, but more importantly is has lessons that could change the way you look at things.

That’s what great books do. They engage, enlighten, and push you out of your comfort zone.

Have you read this book? What were your thoughts?


Please note: I reserve the right to delete comments that are offensive or off-topic.

  • I haven’t read this book, but I did read The Go-Giver and follow Mr. Burg’s blog and Tweets. He popped up on Iannarino’s new podcast ‘In the Arena’ recently. Really good stuff. I’ll have to check this one out. (I read The Go-Giver, hard copy, from my library. I like free, too, although I might have to buy something by the guy just out of appreciation).

  • brentmkelly

    Brett, it looks like my original response did not post so I will try again. I definitely have The Go-Giver on my wish list. I honestly was not familiar with Mr. Burg prior to this book, but I already have connected and am following his blog. Thanks.