3 Leaderships Concepts Your Insurance Agency Must Examine

I recently attended a 3-day conference bringing together 3,400 people, a world-class faculty, and a global leadership expert who all share in the mission of bringing positive influence into the world.

It was the John Maxwell Team International Maxwell Certification Conference in Orlando, FL. The founder is John Maxwell, regarded as the world’s #1 expert in leadership, personal growth, and communication. John has surrounded himself with a world-class faculty that teach the team speaking, coaching, sales, entrepreneurship, and leadership. It was an honor to attend the event and was one of the most fulfilling and growth filled weeks of my life. I have so much information that I want to digest, live, and share.

As I sit and reflect on my experience and what lessons I have learned, I want to share three positive leadership concepts I saw in action and how they could be used within your insurance agency.


The John Maxwell team provides a limitless amount resources. These resource are equipping and empowering the team. They are always adding new content that team members can learn, apply, and share with clients.

The more information and ideas they can share with the team, the more equipped the team will be. If there is something that any John Maxwell Team needs, there is a good chance that they will find it.

How is your agency equipping your people? What resources are you providing to your agency team? Are your resources expanding or have you had the same equipment and processes for far too long? What information are you providing to help your team serve your prospects and clients at a higher level?

To grow and become an agency leader, you must invest your time, energy, and money in continually adding resources that will maximize your team’s potential. Use your company partners, associations, and relationships to add value to your team.


Having adequate resources is vital, but without developing skills around those resources, those resources are far less effective.

The John Maxwell Team is continually looking for new and better ways to help their team of speakers, trainers, and coaches. The leadership team is always looking to add pioneering skills that can share with the team. Old skills are examined and challenged and new skills are fine-tuned.

What skills or training need to be updated or refined within your agency?  

One of the biggest problems I see in the insurance industry is a general complacency when it comes to developing new skills. What worked yesterday does not mean that it will work tomorrow. I often see this when it comes to skills associated with sales training, phone and communication training, and leadership development.


My favorite aspect to my experience at the John Maxwell Team IMC event was without a doubt the people. When you surround yourself with like-minded, positive, driven, and big picture thinking people, it lifts your mind and spirit. I met hundreds of people from all over the world who are difference makers in the world by adding value to those they serve.

How hungry and driven are the people in your agency? Are the fired up, indifferent, or poisonous to your organization? This is a difficult question to answer for many insurance agencies…..if they are being honest.

Regardless of your agency’s vision and mission, your people are the foundation and lens to your prospect, clients, and company partners. As John Maxwell said during the event, “Culture eats vision for breakfast.”

Are your people bringing a positive or negative mindset to the office? Do they lift each other up, or jockey for position.

Be a respected leader that you team would fight for, not just collect a check from.

The Bottom Line

Is it time to look at your agency’s resources, skills, and people?  What resources are your providing to your team, what new skills are they learning, and what attitude are your people displaying?

All three will be key to growing and building a sustainable and successful agency.

Ready to make positive changes to your agency?  Learn about the “BizzGrizz Agency Growth Catalyst Workshop” and experience the John Maxwell Team “Leadership Game” assessment first hand. 

Question: Where do you need to invest the most to grow your agency (resources, skills or people)? You can leave a comment by clicking here.



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