I like to inspire. I like to challenge the norm. I like to push buttons. Way too many businesses are stuck in the comfort zone. When I consult with insurance agencies, I push them to do things that they haven’t done before. We discuss new ideas and challenge traditional ways of doing business. Initial excitement […]
Insurance consumers have more options, knowledge, and confidence than ever before. Traditional sales and marketing tactics are becoming less and less effective. It’s time for fresh ideas to reach this new generation of insurance consumers.
Brent Kelly, CEO of BizzGrizz Marketing will discuss the new mindset that is necessary for today’s insurance agents and the opportunity it provides. He will show the power of becoming an authority to stand out through listening, teaching, and giving value first both offline and online.
What’s more important to the success in your insurance business; Being a great marketer or a knowledgeable insurance agent? Yes, you sell your insurance knowledge in the form of products and services for commissions, but that’s not why your clients buy from you. Every successful insurance agent today understands that they do much more […]
In his best-selling book, “The 7 Habits of Highly Effective People,” Steven Covey discusses the importance of an individual’s emotional bank account. It’s a powerful metaphor used when understanding the trust that is either built or lost in any human relationship. The relationships in business with insurance prospects and clients are no different. Every interaction you […]
If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.
Isn’t writing that important anymore? Does it really matter with all the click-bait headlines, short attention spans, and visual imagery?
Writing is now more important than ever. Great insurance agents can use writing to reinforce to their clients who they are or their prospects what they can expect.
As the author Ann Handley states, “Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum and discombobulated or flat-out boring.”
In today’s world, the best insurance agents are also the best communicators (offline and online), the best relationship builders, and the best at telling a story that engages their prospects and clients.
If you are looking to create more effective emails, social media updates, proposals, or blog posts, “Everybody Writes” is a book you need consume.
These are the highlights from a recent live presentation I conducted on the “5 Immutable Laws of Attracting Millennials.”
To kick of your new year with a bang, I am presenting a brand new live online seminar designed to help insurance professionals understand and leverage the power of blogging for their business.
Join me live at 10am CT on January 5th, 2016 for a 45-minute presentation on the history, purpose, principles, live examples, and specific ways on how you can use blogging as a tool to grow your insurance business.
I can still picture Christmas at my parent’s house growing up. The excitement of the moment. The conversations and laughter with family members. ……And the mess of paper and boxes as the presents were opened. Now, as a dad of 4 young children, I get to experience this from a different perspective. Much like […]
There are a few essential vital signs such as pulse, temperature, respiration rate, and blood pressure that determine the state of your body functions and quickly determine the state of your health. In any health analysis, the vital signs are always the first thing that is checked. The deliver the most information that is vital to […]