Don’t Quit, Recommit

How many times have you committed to something and not followed through?

If you said zero you are either a liar or you have never committed to anything.don't quit, recommit

If you commit to a goal there are typically two options.

  1. Success
  2. Failure

You generally either reach your goal or fall short. Right?

Let’s face it, we will all fall short of some goals throughout life.

It could be a weight loss goal, a sales goal, or trying to break a bad habit.

The magic is in the recommitment

I believe there are more options than just success or failure when trying to accomplish a goal.

I think often times it looks more like this.

  1. Success
  2. Failure

*RECOMMIT

  1. Success
  2. Failure

*RECOMMIT

  1. Success
  2. Failure

*RECOMMIT

……..repeat until goal achieved.

Anyone can commit to a goal. Some will succeed and some will fail. However, it takes true perseverance, grit, and desire to fall short and then recommit and try again.

We often put off recommitting to a goal for a long period of time or maybe even forever after we fail.

Why?

…..Because failure hurts.

…..Because failure looks back at us in the mirror

……Because trying again means that we might fail again.

That’s where most people stop. They commit, they stumble, they quit. Game over.

As I wrote in a previous blog post, it’s the journey not the destination where we can achieve the most success.

Failure is the Best Learning Tool Ever Invented.

I have been insurance sales for 13 years. I definitely have had my share of success and failure. While I much prefer to learn from success, I can say the pain of failure has been a huge learning tool.

I can think of numerous examples where I have failed in my business and personal life.

In the past year, I placed a “former” client with an insurance program that was 100% the wrong fit. It wasn’t intentional, in fact, at the time I thought I was a hero, but after numerous complaints and months of frustration, my client left me. No, it was not 100% my fault, but the bottom line is that I failed and my customer fired me. Believe me when I say, “That hurts.”

I certainly would not repeat this process if I had to do it over again. I felt terrible for my “former” client and lost credibility. All that being true, the lessons I have learned are priceless. I have dissected what went wrong, what could have been improved, and how I could have handled the situation differently.

As John Maxwell says, learn to “fail forward.”

It’s easier to just blow by failure. Walk past it, ignore it, or pretend it doesn’t exist.

After a setback, you can throw your hands up in the air and say “oh well,” or you can face the pain, recommit and push forward.

One may be easier, but the other option is worth it the long run.

Don’t give up to soon. A setback is only temporary.

Don’t quit, recommit.

What’s your recommit story?  I would love to hear it.

Prospects Don’t Want Facts and Figures, They Want Heart and Passion

Salespeople are filled with facts, figures, and reasons why their product or service is so great.

Here’s the reality.

Most prospects and customers could care less.

Prospects and customers don’t care nearly as much about your facts and figures as they do why you do what you do. They want to know your passionate. They want to see your heart.heart, flames, passion

Why do you wake up every morning and go to work?

Why do you believe in your products or service?

Why do want to help them?

They want to see your heart more than you brain.

Facts, figures, graphs, charts, etc. make us look smart. They are filled with good information. They may create some intellectual conversation with our prospects and customers.

What about emotional stimulation?

As Jeffrey Gitomer states, “People buy emotionally and justify intellectually.” We need both, but emotion moves a product or service, not intellect.

Our prospects and clients expect us to be knowledgeable. That’s a given. If you sell insurance, you better understand insurance.

What motivates buyers is the passion that goes behind it.

….The cause

….The mission

….The why

Think about something you purchased recently. I don’t care if it was new house or a stick of gum.

Why did you buy it? It was emotion.

Yes, you may have calculated the important intellectual details, but at the end of the day, something emotional triggered the actual purchase.

Ask any realtor. You could explain all the impressive details about a home. The square feet, the upgrades, great neighborhood, etc., but until the buyer can emotionally picture themselves in the home, they probably won’t buy.

What about a pack of gum? Do you buy gum because of the $0.10 price difference, the brand, and the ingredients? Maybe for some, but most people just want something good to chew on that freshens their breath.

The point is that we all buy emotionally, yet most salespeople sell intellectually.

I know in my insurance business, I have spent time telling a prospect how long my agency has been in business, why a certain program or product is good for them, and why I am so smart.

Guess what, I have realized that they really don’t care about that. Again, they expect that.

What they want is to feel good emotionally about what they will be buying.

When I recently asked my customers why they do business with me do you want to know the most common answer?

……Lowest price (some people mentioned it)

……Best products (it helped)

…..Amazing service (getting warmer)

The number one reason customers do business with me is that they like me and my staff. We have a good relationship. They believed we cared about them. They like and trust us.

Do you think like and trust are intellectual or emotional? Hmmm

Of course they care about quality products and service, but at the core, that’s not why most people buy.

People have and will always buy with their heart before their head.

So use your head and sell with your heart.


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